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You can reach Carol by email at: carol@urpr.biz

August 2007

Action Plans Can Save A Life

This is a true story. On our way to vacation in Oregon this summer, we were detoured by the Oregon Department of Roads due to multiple fires that ravaged parts of the many national forests in the state. Prior to taking the detour, we asked the roads worker for turn-by-turn instructions to be sure we would not get lost in an unfamiliar area. Upon taking the 14-mile detour, we came to the end of the road. It was a service road utilized by the Department of Roads. It was also a dead end. Another worker suggested we take our first right turn on the nearest gravel road through Malheur National Forest. He noted that it would eventually take us through the forest to an alternate highway, which would take us back to Highway 20, our original route.

 

 

Upon entering the forest, we noted two concerns immediately. This was a one-lane road designed for utility vehicles and backing up was not an option- moving forward was our only choice. On the left was a ravine and on the right was a hill. The road was riddled with rocks and small boulders.  Within 15 minutes of entering the forest, the bottom of our Windstar Van began to scrape along the boulders. It was time for an action plan. We decided that the men would get out and walk in front of the vehicle. Less weight created a higher clearance, and they could attempt to move some of the stones out of the way. Since we were only able to travel 2 to 3 miles per hour, we turned off the air conditioning to prevent the car from overheating. At that time, we noted that a liquid was dripping out of the bottom of the car. We suspected oil, but wouldn’t be able to check it until we were out of the forest.

 

 

After approximately 45 minutes of driving, tossing rocks and boulders and trying to stay calm, another glitch occurred. To our right at the top of the hill there was smoke billowing. The detour had directed us from the fire at Highway 20 but moved us right next to the fire in the forest. Ashes were coming down on top of our car and the heat could be felt by all of us. It was time for implementing an emergency plan. The forest had been evacuated because of the fire. It looked doubtful that we would receive any assistance. Our cell phone service did not work in the highly mountainous region. We needed a “what-if” plan if were to survive should the fire come over the hill.

 

 

We had blankets and decided that if the fire did come into our immediate area, we would leave the van and slide down the ravine to the river. We could wet our blankets and attempt to walk out of the forest along the riverbanks. It was important to try and get help prior to a potential worst-case scenario, so we got out a hand mirror and tried to signal the helicopters that flew over us. These helicopters were carrying water to the fire and made frequent trips over our air space. We also decided that if we continued to honk our van horn (in the Morse code “SOS” pattern) as we were moving forward, perhaps a firefighter or park ranger would hear us and come to help. We were ready to be found or ready to survive the fire regardless of what happened.

 

 

The good news is that after more than an hour of this, an old pickup truck came behind us on the path. It was a local farmer and his wife going to check on his cattle in the fire zone. They promised us that the path would lead us out and were willing to show us the way to the highway. Our next challenge would be how to get the truck in front of us. Thank goodness there was a portion of the hill that flattened out and the truck was precariously able to go around our van and lead the way out of the forest. Although we bent the van frame, punctured our oil pan and bent the transmission casing, we were all alive and back on the road to our original destination.

 

 

Like all life lessons, I pondered what I should learn from this event. I have decided that this scenario is much like the scenarios that we use when we are forming an Action Plan. An Action Plan is an effective tool that can be used to help your business meet its objectives and goals.

 

 

You want to create a statement of objective/goals. In my case, the goal was to get my family safely to Sisters, Oregon for vacation.

 

 

You then need to select three to five objectives. Our objectives were to 1. Get the van safely out of the forest to the highway with as little damage as possible, 2. Insure that none of our family members were hurt in the process, 3. Avoid the forest fire at all costs.

 

 

You then need to decide how you will implement these objectives. Decide the following:

 

 

1.     What needs to be done?

 

2.     By whom and when?

 

3.     What resources will be used?

 

4.     What evidence indicates progress?

 

5.     How and when will evidence be gathered?

 

 

In any Action Plan, you want to set attainable and realistic goals. One of our goals could have been that we wanted our vehicle to turn into a hover-van. That would have been awesome, but not attainable. Instead, we chose to be safe and get out of the forest. That was a team goal that we could accomplish.

 

 

Now I ask you, how will you meet your goals and survey your way out of the fire? The easiest way to do this is by having an Action Plan. Give it a try; it might save the life of your business.


July 2007

Fear of failure

Fear of failure is one of the greatest fears people have. Fear of failure is closely related to fear of criticism and fear of rejection. Successful people overcome their fear of failure. Fear incapacitates unsuccessful people.
The Law of Feedback states: there is no failure; there is only feedback. Successful people look at mistakes as outcomes or results, not as failure. Unsuccessful people look at mistakes as permanent and personal.
“Whatever humans have learned had to be learned as a consequence only of trial and error experience. Humans have learned only through mistakes.”
Most people self-limit themselves. Most people do not achieve a fraction of what they are capable of achieving because they are afraid to try—because they are afraid they will fail.
Take these steps to overcome your fear of failure and move yourself forward to getting the result you desire:
Step One: Take action. Bold, decisive action. Do something scary. Fear of failure immobilizes you. To overcome this fear, you must act. When you act, act boldly.
Action gives you the power to change the circumstances or the situation. You must overcome the inertia by doing something. Dr.
Robert Schuller asks, “What would you do if you knew you could not fail?” What could you achieve? Be brave and just do it. If it doesn’t work out the way you want, then do something else. But DO SOMETHING NOW.
Step Two: Persist. Successful people just don’t give up. They keep trying different approaches to achieving their outcomes until they finally get the results they want. Unsuccessful people try one thing that doesn’t work and then give up. Often people give up when they are on the threshold of succeeding.
Step Three: Don’t take failure personally. Failure is about behavior, outcomes, and results. Failure is not a personality characteristic. Although what you do may not give you the result you wanted, it doesn’t mean you are a failure. Because you made a mistake, doesn’t mean that you are a failure.
Step Four: Do things differently. If what you are doing isn’t working, do something else. There is an old saying, “if you always do what you’ve always done, you’ll always get what you always got.” If you’re not getting the results you want, then you must do something different. Most people stop doing anything at all, and this guarantees they won’t be successful.
Step Five: Don’t be so hard on yourself. Hey, if nothing else, you know what doesn’t work. Failure is a judgement or evaluation of behavior. Look at failure as an event or a happening, not as a person.
Step Six: Treat the experience as an opportunity to learn. Think of failure as a learning experience. What did you learn from the experience that will help you in the future? How can you use the experience to improve yourself or your situation? Ask yourself these questions:
(1) What was the mistake?
(2) Why did it happen?
(3) How could it have been prevented?
(4) How can I do better next time?
Then use what you learned from the experience to do things differently so you get different results next time. Learn from the experience or ignore it.
Step Seven: Look for possible opportunities that result from the experience. Napoleon Hill, author of Think and Grow Rich, says “every adversity, every failure and every heartache carries with it the seed of an equivalent or a greater benefit.” Look for the opportunity and the benefit.
Step Eight: Fail forward fast. Tom Peters, the management guru, says that in today’s business world, companies must fail forward fast. What he means is that the way we learn is by making mistakes. So if we want to learn at a faster pace, we must make mistakes at a faster pace. The key is that you must learn from the mistakes so you make so you don’t repeat them.
You can reach Carol by email at: carol@urpr.biz


June 2007

 

Collaborative Sales


As promised in my April 2007 column, we will be discussing ways to sharpen your sales skills throughout the year. Sometimes even a minor change can help redirect your energies in a more positive direction. This results in greater sales totals.


We have all heard the old adage, “People do not want to be sold anything; most people like to buy.” In other words, when someone buys or purchases something, it is an active process. As part of this process, it is imperative that the salesperson participates as an attentive listener. To be an attentive listener, remember these three rules:



1.                  Maintain eye contact with your customer when they are speaking. Remember, there is a big difference between maintaining eye contact and staring. Staring is just outright creepy. Good eye contact means that you are participating by shaking your head in agreement and maintaining appropriate facial expressions. If you look away while the other person is speaking or if you look down at a brochure or notes in your hand, you may distract your listener and lose control of your environment.


2.                  While you are listening to the information shared by your customer, be sure to repeat the important points back to the speaker. This will insure that you understand the information. More importantly, it relays the message that you sincerely care about the knowledge you are receiving and want to get it right.


3.                  Not only should you repeat back the message, remember to identify the feelings behind it. This works especially well with customers who are angry because it validates their feelings and shows your empathy for their problem. “It sounds like you are unhappy with the copier that you purchased.” or “If I understand you correctly, it sounds like the assembly directions were confusing.” This tool can encourage a person with a quieter demeanor to become more verbal and it gives an angry person the opportunity to cool down.

 

The benefits of this easy but important tool will be:


  1. If you are sincere when you communicate in this fashion, your customers and prospects will like you. The only thing you want them to “buy” is you.
  2. You are going to find out what is truly important to your prospective client. As a result, your focus will change to the advantages you present to that particular buyer as you are presenting services or product. An example would be, “It sounds like you really enjoy the outdoors, and this coat is waterproof. This is an important advantage when you wear it in inclement weather.”
  3. Since you are communicating more effectively, you will have better knowledge of that prospect. This information will allow you to prepare for any objections they may have. It prepares you because the prospect will have specific objections, not random objections. For example a specific objection would be, “This is the wrong size for my living room.” A random objection is, “I just don’t think I am interested.”

The sales process is about helping your customers solve a problem. You are not trying to force them to agree with your point of view. If you are hearing objections from your customer, this means that they are really asking you for help. You are most definitely in a position to do so. You must be prepared and informed. Informed not only in your area of expertise, but any competition as well. You will remember to ask questions, be an active listener, and never panic. When you panic, you lose control.


If you want to maintain control in any sales situation, you must remember to always be prepared. You will practice and prepare optimal responses to the most common questions about your product, services and your organization. Again, always ask questions, to truly understand your prospect’s reality.


When you are an active listener, you are a better salesperson. You are part of a collaborative sales process. When you stop asking questions, you stop caring about the prospects concerns, which can make your confidence disappear. If you talk too much, you end up defending your positions. You will tend to beg for the sale. Worst-case scenario is that you may start to discount your products or services. The goal must always be that you work for a better understanding of your customers’ true issues.


May 2007

Shortcuts

In this column, there have never been any taboo business topics. We discuss everything possible to help your business grow and improve your personal success.
However, it can be fun to break away occasionally and share some fun tips that will make your life easier. This information will allow you additional time to concentrate on the things that are important. I hope you enjoy these little morsels. I encourage you to email your own ideas and shortcuts to me. I would love to share them with our readers in a future column.
Email can be a huge culprit when it comes to zapping precious time from our workdays. There are a lot of unorthodox short cuts you can take that can help you in this area.
One of my favorite methods is to contact my future self. You can go to free websites such as www.futureme.org and send yourself a message to simplify your life. Do you need a reminder to pay your quarterly taxes? Is it important to meet with your Business Banker before the end of the year? Do not wait until you feel that last minute panic. Send yourself an email in the future as a friendly reminder.
Typing multiple emails can become a time consuming task. Be smart and teach your keyboard to assist you with easy shortcuts. Try the free auto hotkey for Windows users (www.autohotkey.com/download) or the inexpensive text expander for Mac (www.smileonmymac.com/textexpander). Once you load it into your computer, you will be able to type out letters that expand to sentences. An example would be typing the letters btw. This would automatically produce the sentence “by the way.”  You will be able to unleash the full potential of your keyboard by making it more efficient.
Sending large files via email can cause problems for the sender and recipient. There are ways that you can prevent this from happening. A free service that will benefit anyone sending large files is www.yousendit.com. This site will allow you to store files as large as a gig on its server. Your contacts will receive a link that they can use when they are ready to retrieve the files. This means no attachments to clog up your inbox.
If you still do not have the ability to access you email outside of your office, it is time you turn your email into a webmail account. You can do this with a free gmail drive extension if you are a Windows user at www.viksoe.dk/code/gmail.htm or get gDisk if you are a Mac user at gdisk.sourceforge.net. With today’s technology, you should not have any excuse that prevents you from accessing your data away from your home or office.
I am a strong believer in taking your message to the streets. You need to have the ability to speak openly in your area of expertise as a way to brand your business, set yourself up as an expert and educate others about who you are and what you do. However, there are too many of us who gravely fear public speaking. There are some easy tools that you can use in this area that might help you alleviate your concerns.
If you have access to a video camera, be sure to use it to record yourself rehearsing your presentation. Look at your body language and note any annoying habits you may have. Once noted…stop doing them! If you do not like what you see, work hard to correct these bad traits.
Memorize your presentation. Do not stand behind a podium while reading from your script. If you cannot memorize your speech, write out key points on notecards. If you must use notecards, it is a smart maneuver to number their corners. This will protect you if you accidentally drop your cards. It will reduce shuffle time and help you to stay focused.
Many professional speakers feel that the use of PowerPoint is a dead tool. The reason many feel this way is because presenters have a tendency to read directly from the slides. If you feel compelled to utilize PowerPoint then the rule of thumb should be to keep your text very short. One or two words and a picture is what most professional speakers recommend.
Implementing some of these ideas into your routine can help your work days run more efficiently. Once you have more time in your day, you will have time to speak at workshops and other events because you will be well rehearsed and polished. Sometimes it is the simplest of changes that end up being the momentum for positive change. Try at least one of these hints and see for yourself how little things can mean a lot when it comes to your daily routine.
You can reach Carol by email at: carol@urpr.biz


April 2007

Voicemail Tactics

 

There are a lot of reasons salespeople hate cold calling. Many of the reasons have to do with simply not being prepared. In my next few columns, we will discuss areas that frequently need to be improved when working within the sales arena.

Many sales associates make first contact by telephone before meeting a client in person. This can be a make or break moment when the measure of your first impression is the type of voicemail message you leave when a client is unavailable. Listed below are some easy, yet often overlooked tips that can help you make a more impactful first impression.


1.                  You should never leave a message saying that you plan on calling your client back. This gives the recipient a reason to ignore your message


2.                  Make sure to repeat your phone number twice. If you make it hard for the person to write the number down by speaking too fast, or not repeating the number, you have given them another reason to not call you back.


3.                  Always leave an “action” message for the listener. In other words, create a reason for them to call you back. Your goal is to get your phone call returned, so never leave information that gives your client the ability to make a decision. If the decision is “no,” they may never return the call.


4.                  Tuesdays through Thursdays are the best days to leave a message. Friday messages will rarely be returned, and Monday is a priority day for many businesses. You call may not be a high priority on such a busy workday.


5.                  Remember that the best time to leave a voicemail message is between 6:45 a.m. and 8:00 a.m. or from 4:30 p.m. to 6:30 p.m. Decision makers frequently work during these time periods. Calling during these windows of time will also let your clients know that you are as serious as they might be when it comes to your work schedule.


6.                  Most voice mail systems also let the listener know what time of day you have made your call. If you call at an unusual hour, the listener may think that it is not a big priority for you to speak with them since you are calling when they obviously are not at the office.


7.                  If you are listing talking points within your message, make sure you clarify this at the beginning. For example, “I have three issues I would like to discuss, issue number one is….” Otherwise, your call may get deleted without the information being shared with your client.



8.                  Do not forget that everyone you deal with may not be in the same time zone as you. Make sure you consider these time factors when calling other parts of the country.


9.                  Websites are very important to utilize, except when leaving a voicemail message. If they can go to your website to learn more about you, they may not like what they see and decide not to call you back.



10.              Make it short and concise. If you are unable to leave a message that is between 7 and 15 seconds, do not bother to leave a message. Anything longer is just asking to be deleted.


11.              When you leave a message, use the listener’s first name. Use it twice, but do not use their last name. It will sound too impersonal and will not make as much of an impact if it is too formal.


12.              Voicemail messages can be a great opportunity to make an awesome first impression. Be upbeat and cheerful. Leave a specific reason, such as an event, for the purpose of your call. If it looks like you are just trying to “sell” the listener, it can be yet another reason for your message to be deleted.


13.              If you have a common denominator such as a co-worker or business acquaintance, do not hesitate to refer to that person in your message.  This helps to create common ground and help the listener identify more positively with you.


Voicemail is one of many important tools that you must master as a sales professional. A great way to practice is to leave a motivational message each morning for yourself.  This will start your day in a positive way and help set your stage for personal success. Meanwhile, take note of your voice, the pace of the message, the content and quality. If you are impressed with your skills, your clients will be too.


So the next time you leave a voicemail message, think about these thirteen points. If you sharpen your voicemail skills, it can be one more rung on the ladder to your financial success in sales.


March 2007

Failure

When my children were younger, one of their favorite books that we liked to read aloud during story time was James Stevenson’s “Could Be Worse!” In the book, whenever the grandchildren complain of common problems such as a lost kite, flat tire or a splinter, Grandpa responds each time with the seemingly boring, “Could be worse.”
What was special about this character is that his behavior mirrors that of any successful businessperson. There is no problem that is of any consequence if you do not view it as permanent. Everyone has setbacks. What sets you apart from those less successful is when you choose to identify and deal with your failures.
An important factor to take into consideration is that you should never be too hard on yourself. You have heard me say it before, there are enough people lined up in your life to do that for you. Do not be your own worst enemy! You cannot learn your lessons if you are wasting your energy beating yourself up.
Failure is a life lesson. It is an opportunity to learn. When someone starts a business and fails that does not make that person a failure. It makes them experienced entrepreneurs. These individuals have learned about business plans, strategic planning, implementation and more. The trick is to take these skills and incorporate them with the lessons learned from the business collapse and improve their future ventures.
We have all heard the expression, “it isn’t whether you win or lose, it’s how you play the game.” That is actually pretty strong advice. Even when you are losing a game, you should be analyzing why you are losing. It is a temporary setback that has a powerful message from which to learn.
Flexibility is the key to change. You already identify the things that you have done wrong. It is time to change your behavior. Push the ego aside and realize that this is important for the growth of your business. When you find yourself in similar environments, remember to remind yourself how you got into these problems in the past. Avoid the same behavior so you can prevent repeating these issues over and over again. Ask the important questions: Did you try to do too many things at once, which prevented you from giving 100% when you had problems in the past? Were you not totally informed on your competition, which disallowed a strong competitive advantage when you gave your presentation? What behavior or bad habits will you need to avoid to insure success in the future?
Finally, give yourself permission to move on. You shouldn’t dwell on your failures or your successes. You should greet each day with the passion it deserves. Never forget that each day is a new day, with new challenges, and new opportunities to grow your personal success.
Remember the words of the Irish Civil Rights Leader Bernadette Develin. “Yesterday I dared to struggle. Today I dare to win.”
Carol Lynn Blood, President and Founder of U R P R is well known for her ability to generate buzz. Most recently as the Executive Director of the La Vista Area Chamber of Commerce where various programs received attention through regional, national and international media sources. Her 20+ years in Non-Profits, Sales and Management have given her an unusually broad base of experience with which to diagnose and remedy an organization’s communications and public relations concerns.
She is the author of the column “Minding Your Business” by Carol Blood, a Public Relations Consultant, Business Coach and Public Speaker.
You can reach Carol by email at: carol@urpr.biz


February 2007

Common Denominator

I was at a recent social event when I overheard someone comment on another professional’s business card case. “You must know Carol Blood,” they stated. The other person laughed and the two began a conversation.
People who have attended my networking seminars know the importance I place on business cards and how this tool is presented. You have no other tool that is more powerful, with the exception of your handshake. However that is a topic destined for a different column.
The part of the conversation that stimulated this column is the fact that both of the networkers either knew me or had heard of me. When two individuals meet, and know one person in common, that person becomes what I like to call their common denominator. You become a common denominator when you have done an effective job of branding both your name and the name of your business into other people’s minds.
It reminds me of the game developed by the college students from Albright College. It was based on the theory that Kevin Bacon is the center of the entertainment universe, and that any actor or actress can be linked back to him, typically within six degrees (six connections). By looking at movies that they have in common, you can link them to Kevin Bacon. Fox example, Jack Nicholson was in “A Few Good Men” with Kevin Bacon. Michelle Pfeiffer was in “Wolf” with Jack Nicholson, who was in “A Few Good Mean” with Kevin Bacon. And so on. The number of intervening movies is that actor or actresses Bacon Number or degree number. Thus, in this example, Nicholson would have a Bacon Number of 1 and Pfieffer a Bacon Number of 2.
I certainly do not believe that I am the center of the networking universe, but it is interesting how other professionals can easily learn about you through word of mouth marketing.
I decided to research my theory on the Internet. It came as no surprise when I immediately discovered the organization WOMMA. WOMMA is an acronym for Word of Mouth Marketing Association. The mission of this organization is to help others build thriving professions based on best practices, effective standards, and ethical leadership. The members of this group are experts and innovators who have mastered the art and science of creating genuine customer enthusiasm, amplifying it, and sharing it with others.
None of this is rocket science. We frequently see businesses spending thousands of dollars on ineffective marketing without results. Other organizations understand the benefits of a job well done, taking care of their clients and expressing sincere enthusiasm with everyone they come in contact with. The latter is based on basics that go back to Napoleon Hill and Dale Carnegie. Why do we keep trying to reinvent this wheel?
In summary, becoming a common denominator means imprinting you and your organization. When others speak highly of you and show an interest in your organization, the word gets around fast. Pass it on!
Today is as good of a time as any to amp up your word of mouth marketing and help your business reach that next rung on the ladder of success.
You can reach Carol by email at: carol@urpr.biz


January 2007

More Than a Business Plan

As business owners, we know the importance of a business plan and how to work it. However, owning a business must be about more than a business plan. Your business should be a benefit to the owner, not the other way around.
Contemplate this. If you are one of the people who created a business plan and then amended your life based on this plan, you have made a big mistake. The purpose of starting your business was probably to allow you money, freedom and flexibility. These things allow you to lead your life. If you have started a business and are now trying to change your personal life as a result, you have created more work for yourself.
So what is a tired business owner to do?  It is time to revisit your business plan and amend it to address your personal life. Take a moment and write down your personal goals.  Build your life plan first and then create the business plan around your hopes, goals and dreams.
Consider this a stepping-stone to your business plan. I like to call it pre-planning. When you are pre-planning, you need to consider the following points:
What gets you excited? What personal goals do you have for yourself? What would you like to do with your money?
What is truly important to you and your family?
How much time do you want to spend with your family?
Are you able to make time for your friends and people you value?
Where do you want to live?
How will you be able to maintain good health?
How much money do you need to personally make? Will your business meet this goal? Are you able to save for retirement?
What is the level of stress you are able to handle?
Would you like to contribute your time or talents to your community?
Can you make a living having fun?
Are you constantly working and improving your relationships?
Will you have the resources to have free time for travel and respite? Is there any place you would like to visit in the immediate future?
Do you have an exit strategy for your business? Will you sell it or pass it on to someone you trust? Will you close it down or reduce the number of hours that you work and keep it going after you retire?
After you have these answers, you are able to write a better business plan. Your business plan now becomes something that embraces your hopes and dreams. You not only understand how your business works, but will be stimulated by the newly found motivation that you have discovered during your pre-planning.
Life is short. It is too short to spend time feeling stressed and overwhelmed. If your business has become a burden, take time to reflect on your personal life. Answer the aforementioned thirteen questions and decide what move needs to be made next.  If your business is not benefiting you as the owner, it is time for a change.
You can reach Carol by email at: carol@urpr.biz


December 2006

Loving your work

Last issue’s article entitled “More Than A Business Plan,” resulted in several emails and phone calls from readers who had a lot of great questions about business expansion and business start-ups. The interesting theme that I consistently shared with all of these contacts is how important I believe it is to truly get to know yourself before you move forward on any business issue. It is time to ask important questions about your career and the work-life balance you desire. You need to find the work that you love.
Many people have interesting stories about how they came into their careers. They may have started at an entry-level position and rose up through the ranks to management. Perhaps they went to college for a degree, got into that same field of work and stuck around because they did not want to lose the time that they had invested in the organizations retirement program and other enticing benefits.
Regardless of where people are at in life, it is always beneficial to take a step back periodically and assess whether the current work choice is the best long-term career choice. It is necessary to ask hard questions about personal values and goals.
Consider your response to the following questions. Do you actually enjoy the work you do on a daily basis? Is this really the amount of money that you need to make to reach your immediate and long-term goals? When you start your day, is your job a motivating factor when it comes to your daily level of happiness?
Be honest with yourself and do a self-assessment. This exercise can be as easy as making a list. Take a piece of paper or sit in front of your computer and get busy listing. Write out everything you would like to do with your life. Are there places you would like to visit? Do you have specific accomplishments that you would like to achieve within a certain window of time? Write down everything you desire. If your current employment allows you to accomplish these goals, that is fantastic! If the expression “You don’t drown by falling in the water, you drown by staying there” applies, it is time to figure out your next step.
Now if you are in the group that needs to move on to plan “B,” the next step is to write out your plan. A plan can be the best tool you have to take your dreams and really make them into something concrete. Be very detailed when you write your plan. Have specific steps that can propel you from where you currently are to where you want to be. This plan will be the driving force for your personal success.
Keep yourself informed when it comes to available options. Invest in books such as VGM’s Careers Encyclopedia or Cool Careers For Dummies. You might find a job description that calls out to your expertise.
Consider speaking with a trusted mentor about your potential. That expert can help you sort out your strengths and help you to focus on where you might want to apply your energy when looking for a potential career. It is important to not take any of this input personally. If you are asking these important questions, be sure that you are willing to accept these personal observations with an open mind. Otherwise, meeting with an outside party will never prove to be productive.
If you have a desire to love your work, you need to find a career that is really the best fit for your life. At the very least, you need to form a plan. Figure out what you want out of life because finding work that you love will make a huge difference in your quality of life. Think about how much of your time and energy is utilized each day at your job. This is a giant investment. Your choice of employment can never be overestimated.
Find the work that you love before you find that you have missed out on the potential joy and fulfillment that this dream career can bring to your life. Life is way too short to end it with regrets that could have easily been corrected with something as simple as setting a few personal goals.
You can reach Carol by email at: carol@urpr.biz


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